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Success Stories
Success Stories
Real Results From Actual Intentional Direct Mail Campaigns
Our Intentional Direct Mail campaign has been a success from the start and continues to drive sales for us. In fact, we’re considering dropping some of our other advertising efforts to do more with Intentional Direct Mail.
We recently started an Intentional Direct Mail campaign. I don't know how they do it but now that I am able to send a postcard to a lot of the people that visit my website, I get another opportunity to have that person call me. The whole process was simple. Our campaign has only been running a few days but we already booked a great move and I am looking forward to getting many more!
We’ve never experienced such a swift and positive response from any form of advertising! With less than 50 Intentional Direct Mail pieces sent, we’ve already made 3 sales totaling over $4,000. We feel great about the money invested in Intentional Direct Mail and look forward to seeing what potential customers can be acquired in the future.
We’ve started our Intentional Direct Mail program recently and we’ve already gotten two calls. One call could work out to be a $10,000+ job, easy. We’re excited for this program, and to see what it will bring in the months to come. It already looks like it’s going to be gold for Indian Wells Glass.
Early in the process with the Intentional Direct Mail re-targeting program we quickly experienced several redemptions from the mailed postcards. A pixel was given to us to place on our site for tracking purposes and it was very easy to install. We look forward to seeing some new faces in Wayside, thanks to this intent-based marketing campaign.
Working with Upsnap to offer our clients a new and top of the line product has been extraordinary. Our clients have seen quick and noticeable results that have moved the enrollment needle. I tested this product for our client and found when landing on the designated page, I received the mailer within three days. The mailer was of great quality and cardstock. I recommend this product to anyone looking to integrate traditional marketing mailers with digital advertising component.
“We’ve never experienced such a swift
and positive response from any form of advertising!”
Luke Ciancibello, Schultz Upholstery
Case Study
Schultz Upholstery, April 2018
Problem:
Schultz Upholstery primarily receives new client leads from their website and ranking on Google. Print advertising in local ad magazines and newspapers has failed them in the past and they were looking for another outlet to drive sales.
Solution:
Feeding off the solid local website traffic that Google drives to their website, Schultz felt that the premise of following up with site visitors with a targeted postcard featuring a strong offer to drive home a sale made a lot of sense. It turns out they were right! Within days of the campaign beginning they experienced their first sale and have quickly closed two more for a total of $4,300.
Campaign Statistics
Response Rate:
6.1%
Results:
For every $1 spent on Intentional Direct Mail they’ve earned $43 — Outstanding ROI
““What’s a good response rate percentage for Intentional Direct Mail campaigns?””
It’s not any certain percentage of response that should be sought, but rather that a campaign brings in significantly more revenue than it costs.
Take a look at a few recent actual Intentional Direct Mail campaigns and the ROI businesses experienced:
10:1
Lloyd’s RV
For every $1 spent on Intentional Direct Mail, Lloyd’s RV Center has earned $10.
20:1
Thiel’s Home Services
For every $1 spent on Intentional Direct Mail, Thiel’s Home Services has earned $20.
6:1
Mr. Pest Control
For every $1 spent on Intentional Direct Mail, Mr. Pest Control has earned $6.
22:1
The Audio Edge
For every $1 spent on Intentional Direct Mail, The Audio Edge has earned $22.
6:1
Wayne’s Lawn Services
For every $1 spent on Intentional Direct Mail, Wayne’s Lawn Services has earned $6.
18:1
Gene’s Refrigeration
For every $1 spent on Intentional Direct Mail, Gene’s Refrigeration has earned $18.
8:1
Armor Shred
For every $1 spent on Intentional Direct Mail, Armor Shred has earned $8.
65:1
Koehler Law
For every $1 spent on Intentional Direct Mail, Koehler Law has earned $65.
882:1
806 Exteriors
For every $1 spent on Intentional Direct Mail, 806 Exteriors has earned $882.
198:1
Foremost Roofing
For every $1 spent on Intentional Direct Mail, Foremost Roofing has earned $198.
4:1
Dependable Dumpsters
For every $1 spent on Intentional Direct Mail, Dependable Dumpsters has earned $4.
7:1
Bruno’s Landscaping & Grounds Care
For every $1 spent on Intentional Direct Mail,
Bruno’s Landscaping & Grounds Care has earned $7.
24:1
Garage Kings
For every $1 spent on Intentional Direct Mail, Garage Kings has earned $24.
6:1
Cross Pointe Auto
For every $1 spent on Intentional Direct Mail, Cross Pointe Auto has earned $6.
Mr Pest Control